Being sustainable isn’t just all about purchasing a reusable coffee cup or supermarket tote bag. This year is the year of change as sustainability is now more important than ever with beauty brands doing their bit to secure the earth’s future.
The need for more sustainable companies forces consumers as well as brands to re-evaluate their relationship with the environment and how their habits greatly impact the world’s effort to make a change.
Tata Harper Skincare
Tata Harper packages her skincare products in glass, which is easily recyclable. Alongside pretty packaging, Tata Harper’s skincare products are formulated with 100% natural and completely biodegradable ingredients. This means that they don’t pollute the earth, the water, the air or people’s bodies. Also, the brand offers refillable products, like their Water-Lock Moisturiser Refill. This helps extend the lifespan of their products and reduce overall waste.
Love Beauty and Planet
Buying sustainable products doesn’t necessarily mean having to break the bank, because the affordably priced Love Beauty and Planet line can be found at your local drugstore. Their whole collection is recyclable with 100% recycled plastic in most of the Love Beauty and Planet bottles. They also use sixty million plastic water bottles to create their own bottles, which is equivalent to a total of eight million bottles kept from the ocean. Stock up on their haircare range, your hair and the planet with thank you for it.
Shop Love Beauty and Planet now
Cult Beauty
Cult Beauty has a range of reusable products from face masks to cotton pads. So, instead of reaching for makeup wipes, why not opt for these cotton pads! Taking your beauty rituals, a step in a sustainable direction, these eco-friendly Reusable Bamboo Cotton Pads can be washed and reused over and over again.
If you’re taking a look at ways in which to make your routine more earth-friendly, then let us introduce you to these ultra-soft, washable bamboo cotton pads. This handy kit comes with ten black rounded pads, creating the perfect way to cut down on single-use products. Here to team up with your favourite cleanser or micellar water, they can take over the makeup-melting duties and stay looking good as new. The dark colour also means you don’t have to worry about staining them when it comes to washing time!
Lush
Lush has long supported the planet and environment with its reusable packaging. Products in their Naked line, including their bath bombs and ocean-inspired shampoos are package-free! You’re not only saving the planet but also counter space, so it’s a definite win.
Aveda
Aveda has always been in the forefront of sustainability in the realm of beauty, but this year sees the brand ramp up its efforts even further. Every single hair, skin and beauty product is now entirely vegan – a reformulation process that took years to complete. Over 85% of the range is bottled using recycled plastic, and experiments with sugarcane-derived bioplastics are currently underway. The new paper-wrapped solid shampoo bar is another exciting move.
What’s more, the brand’s head office is entirely wind-powered. With climate activist, Arizona Muse, now on board as the first Aveda sustainability ambassador, we expect more great things to come.
RMS Beauty
RMS Beauty advocates sustainability and helping the planet that supplies them with healing ingredients for their products. Packaging for RMS Beauty products is minimal, recyclable and reusable. The RMS Beauty line is about supporting your natural beauty and long-term health. It’s about reviving your youthful glow and letting that shine through, rather than covering and concealing with layers of chemicals. The RMS Beauty line works. It’s as simple as that.
All RMS Beauty products are free of harmful chemicals, synthetic preservatives, synthetic vitamins, and genetically modified ingredients (GMO). RMS Beauty is full of healing nutrients that work synergistically with the skin and are in harmony with nature and our environment.
Skin & Tonic
Since conception, Hackney-born brand Skin & Tonic has built sustainability into its every move. Production is kept entirely in the UK, meaning the glass packaging is an eco-positive move, and an increasing number of ingredients are bi-products of other industries (including blueberry extract reclaimed from a juicing brand). The entire line is certified organic and cruelty-free, and each formula employs as few ingredients as possible. Sometimes, less really is more.
REN
A frontrunner in the sustainability stakes, REN is tackling everything from plastic waste to climate change with its multi-pronged initiatives. Between its sustainably sourced ingredients, reclaimed ocean-plastic packaging, and refill scheme, the brand appears well on track to achieving its ‘zero waste’ aim by the end of 2021.
To mark this year’s Earth Day, the brand has announced a remarkable campaign. We Are Allies sees REN join forces with four of its key competitors; Biossance, Caudalie, Herbivore and Youth To The People to deliver a rallying cry for reducing packaging waste in the industry.
Taking on REN’s planet-first ethos, each of the allied brands has committed to develop an entirely sustainable packaging process by 2025. In return, REN urges consumers to, when not shopping with them, support these four allies. Advertising the competition may not make much business sense, but it’s a boon for the planet.
Kjaer Weis
Make-up artist, Kirsten Kjaer Weis, was an early pioneer of refillable beauty products, making skincare and make-up housed in weighty, keepsake packaging simply too good to throw away. The brand works solely with certified natural or organic ingredients, and offers slick refills housed in minimal packaging, meaning that steel lipstick cases will really go the distance.
KanKan
Hand and body wash has never been much of a focus in a beauty routine, but they are too often in single-use plastic packaging. That’s what KanKan is attempting to challenge by allowing you to reuse your containers, refilling the nourishing, vegan formulas using these beer-esque cans. What’s more, for each product sold a tree is planted – how amazing is that.
KYLA MAGAZINE 